Morinda citrifolia, known as Indian Mulberry or Noni, is a fruit-bearing tree in the coffee family with a native range spanning Southeast Asia and Australasia. Its fruit has been consumed by indigenous peoples as famine food and is used in traditional medicine. Morinda citrifolia grows in a variety of habitats, from forests to rocky or sandy shores. It is tolerant of saline soils, drought conditions, and secondary soils. The oval-shaped fruit has a pungent odor when ripening and can reach up to 18 centimeters in size. The fruit is eaten raw or cooked and the seeds can be roasted and eaten. In addition to its use as food and medicine, Morinda bark produces a dye for making batik while the root extract produces a yellowish cloth dye in Hawaii. Morinda citrifolia contains lignans, flavonoids, fatty acids, and alkaloids, although further research is needed to understand their effects on human health. The fruit has been introduced in various formats, such as capsules, skin products, and juices, as a supplement in the consumer market.