Introducing Echinacea pallida, also known as Pale Purple Coneflower. This herbaceous perennial plant is a popular choice for gardens due to its attractive appearance and potential medicinal properties. Unlike E. angustifolia, E. pallida can grow up to 3 feet tall and produces multi-stemmed clumps in gardens. Its preference for deep, rich loam and full sun make it easy to care for. The flower heads are pale rose-purple or nearly white, ranging from 0.75 to 3 inches in width, and have white pollen. Native to the central United States, this plant blooms from May to July and is a great choice for adding beauty to any landscape or for potential medicinal uses.