Amaranthus cruentus is a common flowering plant species that has been used as a food source in Central America since 4000 BC. It is an important crop for subsistence farmers in Africa. The plant grows up to 6 ft in height and produces clusters of dark pink flowers. The leaves, when cooked, have a mild flavor and are rich in vitamins and minerals. The seeds of Amaranthus cruentus are very small but easy to harvest and highly nutritious. They can be eaten cooked, ground into a powder for making cakes, or sprouted and used in salads. The plant is also known by various names, including Huautli, Alegria, purple amaranth, red amaranth, and Mexican grain amaranth. Amaranthus cruentus is a hardy plant that prefers well-drained soil and a sunny position. It is frost tender and blooms from summer to fall. The seeds of this species are often used as a food coloring in ceremonial maize bread. Overall, Amaranthus cruentus is a versatile and nutritious plant that can be cultivated for both its delicious leaves and seeds.