Echinacea pallida, commonly known as Pale Purple Coneflower, is a striking and resilient herbaceous perennial that flourishes in Eastern and Central North America, thriving in USDA zones 3 to 10. This iconic prairie plant showcases drooping, pale pinkish-purple petals and coppery-orange, spiny center cones, creating a mesmerizing floral display from June to July, with sporadic blooms continuing into autumn. Standing at heights of 2 to 3 feet, it charms gardens with its showy, fragrant blossoms that attract butterflies, hummingbirds, and later in the season, seed-feeding birds like Goldfinches.
This daisy-like flower thrives in well-drained soils, withstanding drought, heat, humidity, and even poor, rocky terrains. Its deep taproot ensures a long life, demanding minimal maintenance once established. While tolerating clay and sandy soils, it shines brightest in full sun but gracefully adapts to part shade. Ideal for naturalized areas, prairie settings, or mixed border gardens, Echinacea pallida also carries a rich history of medicinal use by Native Americans. Today, it continues to serve in herbal teas and supplements, highlighting its enduring value.